Lyra Music (@streamlyra)
The music industry has to be one of the most competitive industries in the world. To make a name for yourself in it requires a great amount of ambition and the ability to take risks, especially when you are starting out in a country where the music industry is not considered the most lucrative form of business. Thus, it’s commendable that not only did the founders of Lyra Music venture out in such an industry but also that they managed to be successful at it, even though the odds were against them. Lyra Music is the first Persian music streaming service, where users can to listen to all their favourite Persian artists on one platform. It has an Instagram account under the username “streamlyra.” The fact that it’s the first of its kind in Iran shows that the founders are both passionate about the art of music and are also quite innovative in their thinking.
Music does not exist in a vacuum. It’s never only about making music but also making sure that the music you produce has an audience. There is no point to the music you spend so much time writing, recording and producing if there aren’t any people to enjoy it, be inspired by it or feel anything from it. Thus, this is why Lyra Music is a huge breakthrough for the music industry in Iran. It conveniently bridges the gap between the artist and the audience, by ensuring that fans are easily able to have access to the artists’ music and can enjoy it wherever and whenever they want. Now, people can listen to all kinds of music from their homes, without having to go out and buy CDs and records. The existence of Lyra Music is something that everyone in the music industry should be grateful for as not only will this encourage artists to produce more music for their fans but also attract other independent musicians to join the industry as it will become much easier for them to gather a fan base because of their music being so readily available.
The Lyra Music App is available to download on both Android and iOS, automatically resulting in a greater and more dynamic pool of users. The app offers a number of high end services that make it an even more attractive one to download and use. You can play music with high-quality audio and without the constant disruption of ads. It also offers unlimited skips and personal playlists, which are specifically tailored according to your music taste and music listening history. Music videos are also available to stream in high quality on the app. All of this shows that the founders of Lyra Music are bent on providing their users the best music-listening experience in the country. However, not they only do they care about their users but also the people who providing the service: the artists. The app offers digital copyright restricted music and offers royalties to record labels and artists for putting their music on Lyra. This is a great move, as it further incentivizes artists to create more music and make it available to their fans by putting it up on Lyra.
Listening to music is a sacred experience, something that people take delight in doing alone or with their family and friends. With Lyra, you can listen to music anytime you want and anywhere you are: either driving, walking, at home, or at a party. Lyra is compatible with all devices so there is never an issue of being restricted to one space while listening to music. The app also has a family sharing option, where up to six members can use the app through one account. Thus, it’s evident that Lyra Music’s success is because of its ability to recognize the importance of music in people’s lives and how it’s a shared experience, which everyone can enjoy and benefit from.