Interview with Reena (@queenreen6)
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
Contentment was hard to find during the pandemic. These videos allowed me to express myself, which I had suppressed. I always put my professional career first but wanted my voice on social topics heard. Although I do videos on silly skits, I wanted to lead the youth and general public towards positive thinking and ensure meaningful topics were raised from time to time through my platform that encourages diversity and inclusion. I found my lip syncs were less of an interest to others, but where I produced my content, it attracted more individuals’ attention. During my live streams, that’s where I’d genuinely take time to “connect” with people because I found that was the most exciting part of this path I’ve been leading.
Can you share the most exciting story that happened to you since you started doing this?
I was never the social media type. I was always focused on my professional career. I wanted to make a difference in people’s lives, however. As I started doing this, the same individuals started coming to my live streams, which surprised me. Although I didn’t know these strangers, I felt connected to their virtual persona, and somehow they were connected to me. And if I wasn’t as active, they noticed, worried, and reached out to ask where I was even on others’ live streams. I never imagined the impact I could make on people and that they would care about me this way which was a beautiful feeling, and it created a sense of purpose. Many trolls spread negativity – one who wished death upon me and another who said they’d send people to do something despicable. I welcomed them because I hoped to uplift them or help them see the effect their words could have on others. I’d always tell them to “be kind to others because you don’t know what they’re going through”. I’m guilty of getting furious when I make a call to customer service, and then I think of these moments and realize that I, too, need to remember that we are all human and respect is foundational. It’s interesting being a woman and a woman of colour on social platforms. We are called awful names and judged sometimes, but I always remind myself that the person behind that IP address must be going through, has faced something, or was taught to have such biases. But when you know your true innate self, those words are just words, not anything that can break me.
Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?
My motto is “Don’t worry about what’s not happening”. It’s essential to focus on the journey, not just the destination. Embrace every step you make at the most comfortable pace, and be proud of yourself. When you’re thriving and aiming to achieve your goals, you’ll become tired but find what fuels your energy and recharge.
None of us can achieve success without some help along the way. Is there a particular person whom you are grateful for who helped get you to where you are? Can you share a story?
I look back at the struggles faced by my mom and her mom. Their perseverance in their life obstacles taught me that I need to keep moving forward. I was taught to be independent and carry myself.
How have you used your success to bring goodness to the world?
I’ve offered my mentorship on social and professional career matters. I’ve run workshops with women at a family shelter where they have faced homelessness, violence, and more. I’ve applied the “pay it forward” concept to those in need or those gems I’d find on TikTok during the pandemic, which has overcome a struggle in their life.
Do you have a favourite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
“If you only do what you can, you’ll only be where you are now.” – Master Shifu, Kungfu Panda. I laugh when I tell them where this quote is from, but I truly live and breathe these quotes. I knew my potential, but there were times I lacked confidence. And when I’d read this quote, it reminded me that if I’m in a standstill position, I’ll never know if I’ll fail or succeed – so why not try. I’d never know my real potential by doing what I know and feeling comfortable with it. And because I stretched my own imposed limit, I was able to be head of brand/marketing in Global Audit and Global Consulting at one of the Big 4 companies, now global CMO at a global consulting and services firm, and a social influencer to more than 70k people globally through my brand.
How can our readers follow you on social media?
@queenreen6 is my TikTok, where I have more than 70k followers globally. https://www.LinkedIn.com/in/reenaagnihotri is where I have a professional network and will soon share motivational messages/ blogs/ stories. @queenreen_6 is my Instagram, where I’m not as active now, but I try to post motivational things about empowerment and will continue.
Anything specific you’d like to have mentioned in the article?
I enjoy TikTok because I see more positive or funny comments than negative ones, which are refreshing. Generally, in social media, though, there will be negativity, and we can’t get away from it. But my advice would be: don’t give the negativity fuel. If we give it attention, the negativity will spread exponentially. What we need more of is positivity to spread. We have been so used to hearing a specific angle or message in controlled media – and we’ve allowed negativity to go viral because we’ve seen that negativity has increased media ratings. It’s become part of our social media culture. Why not make more and more positive messages and voices go viral and be part of our social media culture? World peace isn’t the desired need; it’s the foundation of respect. If respect is there, biases may reduce, care would be provided to those in need, and people and countries would be inclusive and borderless. Respect can drive positivity, so maybe we should start there for a movement forward.