Interview with Pharamond Life [email protected]_life

Interview with Pharamond Life [email protected]_life

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

The creation of something new can take us on a journey that we never expected.

It can open doors and open minds; it can ignite passions and build relationships.

That step into the unknown can lead you to places you never knew existed within you.

Pharamond Life has taken that step from conception to creation and we haven’t finished our journey yet.

As London dwellers and City workers, we lived a life that is far removed from that we now live.

Just a few short years ago that all changed.

My wife was pregnant and attending maternity yoga classes.

This inspired something in me as a partner and a father, and yoga became a passion that grew as our child did.

We both recognised that yoga practitioners – especially those who are just starting their journey, needed to understand the sometimes complicated positioning of their hands and feet.

Our AsanaAlign yoga mat was born.

Our second child, if you will.

Other yoga and Zen-life home products soon followed, and the Pharamond Life family grew and with it our business ethos became more defined.

We pride ourselves on our commitment to environmentalism as both an activism and a life philosophy.

This means that our products are sustainable and created using materials that are eco-friendly, but are also carefully sourced from reputable suppliers.

For us, the manifestation of this philosophy is in our tree planting project.

Each and every yoga mat we sell is off-set by the planting of a tree.

This symbolic gesture highlights our commitment to giving back and is soon to be followed by community-led sustainability projects in many of our global sourcing locations.

We also work with local UK up-and-coming artists in the design of our products – our aim is to create original items that express your personality, while being of exceptional quality.

We believe we can do this by being involved in our community and highlighting the talent that is all around us.


Can you share the most interest in exciting happened to you since you started doing this?

Dont have any!

Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?

Take at least one to two hours a day away from the business.

When I say away from the business I mean truly away.

That means no sneaking a look on your phone to check emails or sales. Not even having a sneaky look at your socials to see how brand perception is doing

Truly our of the business

SPend it with loved ones, familiy or even just watching a film.

After I did this, I felt I could focus more and achieve more when actually working.

My mood changed a lot as well and everyone benefited!

None of us can succeed without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story? 

Not a person but YouTube!

I learnt everything from Youtube

There is a wealth of information if you look in the right places

There is a lot of junk as well so be warned but you filter out the good from the bad

How have you used your success to bring goodness to the world? 

Yes, we have been planting trees for over two years now.

Currently our forrest has nearly 37,000 trees planted

This is to help fight deforestation

Do you have a favourite “written Quote”? Can you share a story of how that was relevant to you in your life? 


How can our readers follow you on social media? 

@pharamond_life instagram and pharamondlife on facebook

Anything specific you’d like to have mentioned in the article?