Interview with MEiiYO (@meiiyobeauty) 


 Interview with MEiiYO (@meiiyobeauty) 

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?      

Beauty has always been something I dreamed of working in. When I was a kid i would save pages from Vogue editorials and I loved looking at the fashion and design of it all. When I decided to start working on MEiiYO I realized that as “saturated” as the beauty industry is there are so many gaps of coverage for anything outside of the mainstream scope. I wanted to be able to change the narrative around what beauty brands can be – not just in the physical differences of products but also the people behind those brands and their stories.

Can you share the most interest in what exciting happened to you since you started doing this?    

I’ve been connected to some brands and corporations I never imagined I’d be speaking with. Having someone connect you to Estee Lauder because they like what you are building and having them say they are curious to see how you grow….that’s big because it means we are doing something right.

Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?   

I would recommend that they listen to their bodies and not try to push past it. It’s so easy to get so caught up in what you are doing but it’s important to take time, days, weeks to rest if need be. Go to dinner out of the house, watch a movie, see some friends. It’s really important to have work-life balance….as much as you can.

None of us can succeed without some help along the way. Is there a person you are grateful for who helped get you to where you are? Can you share a story?  

I’d really have to name 2 people. My mom who has been my cheerleader from the start and my co-founder Maggie Sandoval. Without these two my meltdowns would become system shutdowns and I would not have the energy to keep pushing when I’m feeling down. My mom and Maggie are so similar in the fact that I’m such an analytical person and they are so creative. When i get stuck feeling like what I want to happen isn’t moving fast enough – they are there to calm me down and ground me.

How have you used your success to bring goodness to the world?   

i hope by impacting the future generation who can see that beauty isn’t defined by a small set of rules that most cannot attain. If even one person goes on MEiiYO and is inspired then I know I’m creating that ripple effect.

Do you have a favorite “written Quote”? Can you share a story of how that was relevant to you in your life?  

“Life is so much simpler when you stop explaining yourself to people and just do what works for you” This is so big for me because for the longest time I felt that I had to explain to everyone what I was doing. I came to realize I was wasting my breath trying to convince people of what MEiiYO could be. When you finally connect with people who understand what you are building….things tend to happen organically and in the path with the least resistance. I’ve learned now that I will never be everyone’s cup of tea and who I am will never be accepted by all. So I should just live my life, build what I want and those who love it and love me will do so.

How can our readers follow you on social ?          

They can follow me on Instagram at @nigeriangirl or on Twitter at @nigeriangirl1

Anything specific you’d like to have mentioned in the article?    

Onyekachi Amadi is a co-founder and CEO of MEiiYO – a curated marketplace for inclusive beauty brands. MEiiYO was launched in Aug 2020 and has since grown to carry 32 brands and over 600+ products.