Interview with Lo Studio (@lo.studios)

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path? 

Hello, I found a couple of articles about us. Hunger magazine and a GQ article. I hope this helps.

Can you share the most interesting story that happened to you since you started doing this?

GQ Magazine LO.STUDIO LO. The studio is a new ethical candle brand based in Tollerton, Nottingham. Its founders are Tracy Longworth, who heads up Longworth Associates architectural practice, and Alan Aboud, founder of ABOUD-ABOUD, a creative agency working in luxury and fashion, notably being the brand agency and guardian for Paul Smith for over 30 years. (He was responsible for creating their multi-stripe identity amongst many other projects) It is a brand that brings memories to life through scent.

When Tracy’s father died over 20 years ago, she turned to make candles to pass the time and do something positive. Candle-making was a happy place. They are formulating potions, mixing scents, and creating something. It was also an avenue for nostalgia. Scents evoke memory in a way the other senses can’t. Our sense of smell starts to develop in the womb. Those associations continue to form and develop a scrapbook of fragrance memories as we grow up. A-LO candle is based on that scrapbook. The 10 scented candles all have a memory behind the fragrance. The candles are all-natural, sustainable, vegan, and use recycled materials in the packaging. They are hand-made completely different from other candles, resulting in a highly fragrant yet ecologically sound product. LO.STUDIO candles are stocked in Liberty’s, Bon Marche Paris, Cibone Tokyo, and locally in Living HQ Nottingham and 87 Melbourne Derbyshire. They are also available online at WWW.LO.STUDIO The reason GQ finds them so interesting is – shocker – because of how they smell. Trust us, these are not cookie-cutter candles, and we think you’ll be blown away by them.

Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?

Little steps at a time are important; don’t judge yourself against others. Do things in your way.

None of us can achieve success without some help along the way. Is there a particular person whom you are grateful for who helped get you to where you are? Can you share a story? 

My father was the influence behind our brand. He loved flowers and gardening, fragrance making, and art. Born in their twenties, he had to get a “proper job” to earn a living, and art was not considered. He became a sheet metal worker but still indulged in his artistic passion at home. We had many hours making potions, fragranced with roses and honeysuckle, scented stock, and Lilly of the valley, and all picked from our garden.

How have you used your success to bring goodness to the world?

Everything we do is carefully thought through. All our packaging uses recycled materials, is fully recyclable, and comes from ethical and renewable sources. Our products are organic, vegan, and never tested on animals. We are hoping to become B Corp by December 2022.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life? 

Please do the right thing. It’s something that I have always lived by and instilled in my daughters. It would be easy for us to buy mass-made products at low prices, made from harmful ingredients for people and the planet, re-brand them and sell them with a much larger profit. But that would be wrong. We sleep well at night, happy knowing that we are doing the right thing. That is priceless.

How can our readers follow you on social media?

We are not big on marketing. Most of our loyal customers find us via Instagram. LO.STUDIOS of by word of mouth.

Anything specific you’d like to have mentioned in the article? 

We design and manufacture all our products. We created our wax, fragrances, glasses, artwork, boxes, everything. Thank you for listening. Tracy