Interview with Lindsay (@whatslindsaydoing)


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I had an interest in fashion design and the business side of fashion in high school and was between figuring out if I should become a veterinarian or be in a more creative field. I ended up choosing to study at Parsons The New School For Design in New York, NY. During the next few years I started taking up modeling mostly in beauty and hair. I worked with brands like Privé, salons, and a designer who was featured on Project Runway. From there after graduation I ended up working in the beauty industry/consumer packaged goods industry on the digital and eCommerce side. The digital side was always interesting to me because I never fully believed in in-store shopping experiences unless you’re shopping for fragrance or high end luxury goods, or a space where events are held and you can shop at the same time. I also work with other brands on the side as a consultant. I specialize in developing strategies, content creation, storytelling, copywriting, brand building, and I’ve built and launched eCommerce brands from the ground up.

Can you share the most interest in exciting happened to you since you started doing this?

I was really lucky to have the opportunity to work on and launch the Garnier USA voice app that’s available on Alexa and Google Home. This was a couple years ago when not many beauty/consumer packaged goods brands had their own voice app. It’s still a new space for brands and experimental since these devices are mostly known to be used in your kitchen for cooking at home. The content included is mostly hair coloring and hairstyling how-tos and topics. It was really interesting to see how users would react, where and when they exit, what prompts they would ask, etc. It was also super fun to work on.

Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?

Always prioritize your health over work. I grew up in a career-oriented family where health came second or third. I worked in a terrible environment where my leader would purposely burn the team out and health didn’t matter to them. They regarded everyone as “bodies”. I learned the hard way and ended up having to undergo surgery because I kept putting my health on hold for work.

None of us can succeed without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

N/A

How have you used your success to bring goodness to the world?

N/A

Do you have a favorite “written Quote”? Can you share a story of how that was relevant to you in your life? 

“Don’t ever attach yourself to a person, a place, a company, an organization or a project. Attach yourself to a mission, a calling, a purpose only. That’s how you keep your power and your peace.”

I realized over the years if I attached myself to anything then I wouldn’t be able to work on my own side projects or other brands or to have been able to start a business. Focus on yourself and your own goals. At the end of the day, the only person you’re looking out for is yourself.

How can our readers follow you on social media? 

@whatslindsaydoing on Instagram
My portfolio: http://www.thisislindsay.com

Anything specific you’d like to have mentioned in the article? 

Not sure