Interview with Laura (@heyitslaurahawkins)

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
I knew I wanted to help other people expand their business through social media after a friend told me about their struggles with growing a following on Instagram. I knew I could help her target the right audience by getting specific about the content she was creating. It was all downhill from there!
Can you share the most exciting story that happened to you since you started doing this?
One of the most exciting things to happen to me as a social media coach realized that so many women struggle to find their voice on social media! I found this fantastic community of women with incredible leadership, perseverance, and strength stories, but they didn’t know how to get their stories to the masses. I’ve been incredibly blessed to meet and help some of the most amazing women realize their goals on social media!
Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?
To avoid getting burnt out, I’d recommend finding purpose and passion in your craft. It’s easy to say you can take a break, but if you are passionate about something, you don’t need a break. You’ll be able to push through the struggles if you have a long-term vision and are genuinely passionate about something.
None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I didn’t get here alone! I’m thankful to everyone that helped me along the way. My husband has been my biggest fan and supporter. He’s always there to push me and help me see things from another perspective.
How have you used your success to bring goodness to the world?
My husband and I didn’t have anyone to teach us how to use social media, so we had to figure many things out ourselves. Because of that, I try and give back every day to people who reach out with questions and need tips on how to grow their following, create content, and collaborate with brands.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
My favorite quote is DaVinci, which says, “Simplicity is the ultimate sophistication.” Most things are best kept to a simple solution.
How can our readers follow you on social media?
You can DM me on Instagram @heyitslaurahawkins.
Anything specific you’d like to have mentioned in the article?
I love to help others learn how to grow a following, create a community based on their niche, and help others learn how to monetize their channels by understanding what brands are looking for in their sponsored posts.