Interview with Jonathan Weston (@evolvedsanyas)
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
I’m building the future we wish to see. When it comes to the question of legacy, mine will be that of a builder. I want to be remembered for the fruits of my labor and the work of my hands. I see it as my way of honoring the god that we worship. Whatever god that maybe. In the honor of god, I build before the user understands why what Im building is needed. This will be my legacy working to honor the supremacy of god by building the future we wish to see. I wrote the book “Camping is for everyone” because I want us to never forget the ways of the outdoors as it unlocks the clarity we lack in our modern world. As the Vice President of Salesforce i’m building the future of technology one company at a time one idea at a time..
Can you share the most interest in exciting happened to you since you started doing this?
At Wanderland, I find an opportunity to create, to love, to feel connected with the earth. Our mission is to protect and conserve natural areas while providing a space for campers to enjoy the outdoors. Over 70 acres of beauty on Lookout Mountain in Rising Fawn Georgia with trails connected to Cloudland Canyon State Park. Our slogan is “Camping is for everyone, Wanderland is for you”. We believe that sincerely. In 2021 We hosted hundreds of campers. Many of which were camping for the first time ever. They came curious and left in love with camping. Thats my goal. Thats why I build. For so long so many have been afraid to venture into spaces outside of their cities. Wanderland gives them a safeplace to find a connection to the earth and the people they love.
One major accomplishment was the African American rites of passage camp. The African American Rites of Passage camp at Wanderland is designed to address the cultural, and social needs of African American young men ages 14 – 19 years old. The day is crafted in a practical, primitive framework for the purpose of connecting these young men with each other, history, and the experience of African American men growing and being successful in western civilization. Last year we taught the young men the ways of survival through the realness of the outdoors and the practical nature of camping. It was a wild success. The young men cried tears of joy and continue to this day to stay connected and grow with one another.
Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?
Unitasking. We have grown up in a world where we valued above everything the art of multitasking. What has this gotten us? ADD, stress and not achieving our highest ideals of self. If we can focus we can do anything better. Imagine an athlete trying to run concessions while playing on the field. They wouldn’t be focused on the game if they were trying to deliver orders and they could deliver orders if they were playing on field. We must work together in order to focus on strengths on what we do best so we can achieve greatness. This will be like water off a ducks back or a fish swimming if we are acting in our nature. It’s stressful and you will burnout when trying to do too much or act outside of your nature.
None of us can succeed without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I’m grateful to my children for teaching me how to love. How to forgive. How to exhibit gentle masculinity. How to embrace new information. Lastly how to enjoy the company of those that I do not know.
How have you used your success to bring goodness to the world?
Building Wanderland is my life’s work. As we build high tech companies around the globe we see the need for natural spaces. As people forget how to operate in the natural world we must remind them through works like “camping is for everyone” an 184 page book on camping. We have helped thousand and thousands of people go outside safely and more importantly get to know deeper the families they love. From a technology perspective I find founders around the globe and we ask them about the problems they are solving and who they are solving it for. This allows us to help them accelerate their companies growth and success. It’s an amazing opportunity and we are helping people achieve their highest ideals and goals.
Do you have a favourite “written Quote”? Can you share a story of how that was relevant to you in your life?
Jonathan weston favorite saying is Nihil sine Labore, which is Latin for “nothing without labor.” But when you spend just a few minutes with the person who helps entrepreneurs build to become AppExchange partners, you quickly catch on that his purpose is a labor of love.
“I love what I do, I love talking to entrepreneurs, I love their ideas, I love their spirit, I love what they bring to every ecosystem and community, I love everything about it,” shares the Atlanta-based Weston.
Transitioning to a Salesforce team member after nearly 20 years of using Salesforce as a customer, Weston most recently was given the opportunity to lead a new team with one (big) purpose — finding entrepreneurs that are going to define the next era of innovation.
I spent time talking with Weston, the RVP of the ISV Business Builder Program at Salesforce, to learn more about what it takes to be a Business Builder, his advice for aspiring entrepreneurs, and what the future of work means in this exciting time.
How can our readers follow you on social media?
Instagram: wanderlandga and evolvedsanyas
Anything specific you’d like to have mentioned in the article?
The multi-hyphenate purveyor of all things contemporary and sustainable camping, Jonathan Weston has added the title of author to his repertoire with the release of his latest publication, Camping is for Everyone: A Guide to Enjoying the Outdoors.
Released on Amazon, the engaging book shot to the coveted top spot of the Amazon Bestsellers list in its first week. A quick read of only 185 pages, the book is a beginner’s guide for anyone looking to explore the wilderness. In the guide, readers are given the opportunity to examine the foundation facets of camping which include selecting a campsite, activities for keeping kids entertained in camping, how to properly cook up a wilderness feast and storing it for longevity, effective methods of protecting yourself, family, possessions and all the other essentials of safe and fun camping.
The bestseller is the brainchild of Jonathan Weston, who has made it his life’s mission to make camping the top recreational choice for everyone, from the single person who values solitude to the family and even the chic nature lover intent on glamping.
When he isn’t busy penning best-selling guides, the Benedict College Alum, who boasts an MBA from the illustrious Florida Institute Of Technology, can be found curating culture and camping at his Wanderland Campground. Founded in 2020 and located in Rising Fawn, Georgia, Wanderland is wistfully perched on the breathtaking Lookout Mountain and prides itself on making camping enticing, modern, and most of all sustainable.
Weston, who is also a seasoned entrepreneur and a noteworthy Technology Executive, wields camping as a tool of cultural preservation through his African American Rites of Passage Camp, held at a Wanderland. The program is geared at African American young men aged 14-19 and seeks to dissect the socio-cultural issues facing the often marginalized demographic. He accomplishes this by appreciating nature and culture while charting a path to success.
Through Wanderland, Weston has managed to reignite the value of camping while also ensuring that nature remains uninhibited. A true man of the outdoors, he is fully aware of the cathartic and life-altering feeling that taking a breath of unpolluted fresh mountain air can do to one’s soul.
With this new book, he has not merely just successfully written a guide to enjoying the outdoors. He has created an easy-to-follow blueprint that any camper or nature lover will hold close to his heart and even pass on to their children.
Weston subtly breaks down any possible fears a prospective camper could foster, providing practical solutions, making camping the ultimate experience not just for some but for everyone. By the end of reading this best-selling Camping is for Everyone: A Guide to Enjoying the Outdoors, readers everywhere will be flocking to bask in the incomparable benefits that nature has to offer.
To immerse yourself in all things camping, grab a copy at Amazon.com. Already read the guide? Visit Wanderlandcamping.com to learn more about camping sites or book Wanderland on Airbnb