Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
I am Armenian Syrian, born and raised in Syria. I lived in Syria my whole life, until the war began. My family and I lived through it for two years; through bombs, fear and all the dangerous conditions that war brings. Naturally, my family decided to pack our bags and flee our home, our country, for a better life.
We moved to Canada six years ago knowing no other languages but our own, knowing no one else but our family, having no security (job, finances, etc) and had to start a new life, with nothing, from nothing.
I decided to use this “challenge” as fuel to work towards my aspirations. I decided to work really hard on myself, take low paying jobs just to learn French/English and to socialize. After a couple of years, I decided to take action and follow my dream: own and operate my own clothing line. Unfortunately, not many people believed in me at the time but I didn’t care, because I believed in myself and I knew I would make it someday; I wanted it too badly.
I put my blood, sweat, tears, and all I had into building my brand, my passion: Jocacy. I am truly touched by all of support and wouldn’t have come this far without my clients, friends and family.
Can you share the most interesting story that happened to you since you started doing this?
Started selling clothes when I was 23 years old – keep in mind that I barely knew how to speak English or French, as a refugee. I was selling clothes from my bedroom whereby clients would come to my family’s home to “shop”. Many times, my family would invite my clients to join my parents and I for dinner – it’s in our culture to do so! My clients were growing in number and once my family realized how many clients were coming by on a daily basis, and how well I was doing, my parents suggested that I either stop having them come to their home (it was becoming uncomfortable for them) or open an establishment and make it a real business. I decided to do just that. And here I am.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
NEVER GIVE UP!!! It is so important to believe in yourself, take risks and accept that failure is a possibility. When I first started in the industry, I put the little savings I had into purchasing two small boxes of clothing, a laptop and a camera. That’s it! I didn’t have a website or fancy packaging to give my clients; I kept it simple and cost efficient. I started in a new country, I had no “Canadian life experience” nor did I have any knowledge about the business industry but what I did have was determination and belief in myself. If I did it, you can too. Don’t strive for perfection in reaching your goals, enjoy the process and never give up.
None of us is able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Firstly, I am forever indebted to God and I strongly believe that all came from God; all of the challenges I faced that pushed me to grow and the success I gained that forced me to humble myself, I owe to Him. Secondly, my family. They were and continue to be my biggest support. And lastly, the friends I have met through my business. I didn’t have any friends when I moved to Canada and let me tell you, God put the best people in my life that helped me tremendously. Whether it was to share my products through word of mouth or on social platforms, they grew my client base and social network quickly. I wouldn’t be where I am today without them, and I’m so grateful for each and every one of them.
How have you used your success to bring goodness to the world?
I love to help others, it’s in my nature. I have friends and family that still live in my birth country (Syria) and unfortunately, they did not have the means to leave. They are still suffering and living through the post-war conditions. Everything has become very expensive in Syria and scarce; it’s hard for them to find bread to put on the table. I try to help them financially as much as i can and hope to do more as my business grows. They’re my driving force and I will continue to grow my company so that I can give back even more.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
VIA IG Business account is : JOCACYOFFICIAL Personal account is: CINTIA DIARBAKRLI
How can our readers follow you on social media?
I would love to share the 7 rules I live by, which I myself read whenever I hit a roadblock, feel down or lack motivation:
Anything specific you would like to have mentioned in the article.
1. Let it go. Never ruin a good day by thinking about a bad yesterday.
2. Ignore the noise. Live a life that’s empowering to you.
3.give it time. Be patient with yourself.
4. Don’t compare yourself to others. The only person you should try to better is the person you were yesterday.
5. Stay calm. It’s okay not to have everything figured out. Know that in time, you’ll get there.
6. It’s on you. Only you are in charge of your own, true happiness.
7. Be grateful for the little things, the little steps, the little accomplishments.