Interview with Jason Giordano


Interview with Jason Giordano

Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I have been in the business world for basically my whole life, music and entertainment have always been a significant passion of mine. About 25 years ago I decided rather than go the route of working in the family business of commercial real estate development I opted to learn the car business. I went to work for a very good childhood friend of mine’s family who owned car dealerships. I started off as a salesman and quickly worked my way up the ladder and quickly was promoted to management. Within 4 years of being in the car business, I had earned the position of General Manager with a very well-known, family-owned automotive group, and a couple of years after that I purchased my own car dealership. Within a few years, I had several dealerships. I sold my dealerships in 2017 and opted to pursue my passion for music and entertainment. It has been a really exciting and rewarding journey. Working with a multitude of artists, some of which are literally unknown in the industry and just getting started and others are household names and have been in the music business multiple years. I absolutely love discovering young artists that have everything it takes to be gigantic stars in the industry and helping them reach their goals and obtain the notoriety they deserve. It has also been incredible expanding from just the music side of the entertainment business to Working with actors, comedians and stunt crews, and individuals in the extreme sports market. And now we book national tours and music festivals, manage and run extreme sports events and are working on a couple of different reality TV series based on the “Behind the Scenes” daily life in the music industry and entertainment business.

Can you share the most interesting story that happened to you since you started doing this?

I would say one of the most interesting things is the places in which I meet people that have become important parts of our business and company. I mean it’s absolutely crazy, I have been in Costa Rica on a family vacation and met a group of guys from Denver Colorado, where I live, that have one of the biggest extreme motorsports groups in the nation. And it’s just so funny how I was hanging out at a beach bar and saw some guys wearing some T-shirts from a well-known company here in Denver and I approached them and asked them if they were from the Denver area? Not only were they from the Denver area they worked in a sector of entertainment that goes hand in hand with what we do as a company. They are now a vital part of what we do but have also become really good friends of mine. What I find is it’s amazing when you have good energy and just want to see everyone you’re associated with do their best and accomplish all of their goals there is no telling when the universe will put like-minded people in your path. So I have learned to always keep my eyes open and treat everyone with respect, you never know, you may be meeting the next big star.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

My biggest piece of advice would be to keep things fresh and exciting and never to wear yourself out to get financial gain. When I first was introduced to RhymeSick Inc. before I bought an interest in the company, they had come off a year in 2018 where we did 12 national music tours in 12 months and it absolutely wore our entire team out. I believe that less is more! Rather than running yourself ragged to try and obtain financial gain, it’s often best to only bring the very best product that you can to the public for entertainment purposes. By staying focused on the very best projects you can associate with instead of volume of events you will make as much if not more money by people really respecting and enjoying all of your events. Plus this is the best way to stay excited and passionate about your business. The minute it becomes a job instead of your passion is the minute things will start to fall apart.

None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

There are so many people that have helped me in my journey but I would say that my personal consultant that has been in the industry for over 30 years has probably been my biggest source of help. He has made so many mistakes along the way, some of which were very expensive mistakes. And his willingness to tell me these stories and teach me how I can avoid some of the similar mistakes has really helped me save not only a lot of money but has definitely prevented a lot of headaches. Bob, you know who you are, I appreciate you if I don’t already tell you enough!

How have you used your success to bring goodness to the world?

I absolutely have used my individual success and our platform to bring goodness to the world. I currently work with a multitude of charity organizations, especially in the area of Suicide Prevention. We are also developing a music festival that will contribute a lot of money to children and families in need not only in the US but also in third world countries. The way I look at it is the platform we have is just too great of an opportunity to speak to people all around the country at our events and help to make people aware of situations in other countries that they may not even know about. It’s one of the biggest blessings our business allows you to have, just to help those in need.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

My favorite quote is one that my dad had and it was his original quote, I will definitely be writing a book of quotes and lessons taught to me by my father one day. The quote goes like this: “If you spend your life pursuing money, money will always evade you. If you spend your life pursuing greatness, all good things will follow” That quote has always stuck with me and honestly, I use it every day to make decisions, not only personal decisions but business decisions.

How can our readers follow you on social media?

The best way to follow me on social media would be on Instagram @thisrapbiz, and on Facebook @Jason Giordano of RhymeSick. They can also follow my company on Instagram @rhymesick and also on Facebook @rhymesick