Interview with Cris Aguila (@crisaguila)
Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
With over 9 years of digital marketing experience and working for different brands within Tech, Medical, and E-commerce, I understood there was a significant gap between quality Marketing support and true transparency across digital agencies and their customers. People we unfortunately being promised the world with little results, and charging large retainers that their customers could barely afford. Working in this space open my eyes to the opportunity to fix this issue, by working with small to medium size brands to help them grow and a realistic rate, but more importantly a realistic expectation of what we could provide This is when I decided to start my own marketing agency, Fluìd Marketing. W
Can you share the most interest in exciting happened to you since you started doing this?
While growing Fluid Marketing, I began to build traction with customers and began earning referrals which led me to work with amazing brands in Fashion, Music, Sports and much more. Brands that I admired were coming to us to grow their marketing efforts with new sites, a well built out Email Marketing plan and so much more. While working with these brands I got to meet the faces behind the curtain and met the “Real”Founders and CEOs. Hard working passionate people who were open to talk about their shortcomings and hurdles of their businesses. While talking to them an idea sparked, and in early 2021 I started Fluid’s After Hours Podcast. Here I finally got to sit down with these CEOs and founders and tell their story completely uncensored. The podcast took off and and as of now in 2022 we’re on Season 2 with tons more of amazing guests.
Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?
The message of “do what you love and you’ll never work a day in your life” has been taught to us since young. Coming from an immigrant family I was taught a shocking work ethic, but I was also taught balance in life. I love to create things and find ways to build them in my terms, not necessarily try to mimic what are other people are doing. My goal has always been to be able to run my own schedule and be able to make time what what’s truly important to me. My parents worked extremely hard to give us a amazing life here in the states, but what truly surprises is how involved they were in our lives and the experiences we were still able to have while they worked. If I was to give anyone a tip, it would be to do what you love, but don’t forgot to balance other people and experiences in your life.
None of us can succeed without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
I have been able to work with amazing mentors, CEOs and people of all sorts who have motivated and inspired me in some many ways, but the one man I can truly thank for my success is my father. As mentioned before, I came from Chile early in in 2000, with my brother and parents. My family left everything behind, careers, friends, family and moved us over into a country the have never been to before and trying to speak a language they have never spoken. My father having his background in Business Management and running his own business back home had to start from zero here in the US and worked any job he could get. He would work two jobs starting at 5 am to 11pm at night. I always remembered him coming and see the exhaustion in his face, but somehow when he saw he always was able to make time to ask us about our day and actually be present. He taught me how to be a man of the house and someone I aspire to be like everyday, to this day.
How have you used your success to bring goodness to the world?
I can’t say my businesses have completely changed lives, and I can’t say I am out here planting tree in my spare time. We run a profitable marketing agency and I treat it as a business above all, but that does not mean that I do not put my heart into these brands that believe and trust us. These businesses are similar to a child to my clients, and they should be because most businesses within 6 months fa due to lack of time and investing into them. The successful ones that seek to improve and come to us are the type of people we love to work with because we k le how much effort they willing to put. My role is to do everything in our power to take care of their business with the respect they deserve and that’s the reason we started Fluìd Marketing.
Do you have a favorite “written Quote”? Can you share a story of how that was relevant to you in your life?
“Think Less, Do More”. I think a lot people, including myself get stuck thinking about logistic, and how to perfectly execute something and lack the ability to just start. When I first started my company I started worrying about how I would manage contracts, payments and invoices, and who I should hire. I spent so much time researching it and perfect our site that I never actually spent time acquiring customers and actually doing the work. After 6 months I finally realized I just need to reach out and start getting leads. That where I noticed that none of the other things mattered since they were nearly irrelevant at such an early stage. Don’t get me wrong, you want to make sure you’re efficient in what you do but don’t let it get in the way of starting.
How can our readers follow you on social media?
My Personal Instagram:
Fluid Marketing Website:
Fluid’s After Hours Podcast Instagram
Our Podcast (Apple Podcast Link):
Anything specific you’d like to have mentioned in the article?
As our agency grows, I am always looking for new ideas and ventures. Currently our agency is working on developing a financial consulting department for brands to help balance all their financial needs in addition to marketing. We are looking to launch this division sometime in 2023. This is our first time publicly announcing this.