Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
“To be a publicist, you have to be born a publicist.
The career is my whole life.
I work with celebrities, artists, musicians, actors, and today is considered one of the largest public relations offices in Israel.
Following this, I recently launched a new company, the only one in Israel, that gives the entrance ticket to real playlists and an Israeli audience.
I created a playlist agency.”
Can you share the most interest in exciting happened to you since you started doing this?
“In recent years the world is changing, and we are with it.
Unlike in the past, when the radio stations dominated the market with a heavy hand and the only way to the mainstream – Spotify’s playlists dominate the market today. Blog articles, interviews and collaborations with network influencers, as well as creating viral trends, prove themselves again and again as powerful and influential promotion methods. Songs and artists that are known all over the world today started from a small playlist on Spotify or a video on TikTok, and even the radio stations are already listening to the trends outside, and not the other way around.
The golden way today in promoting music is to be aware of all the arenas, and to direct the resources according to the artist and the project. Emphasis will be given to “”modern”” and effective promotion in collaborations, interviews and streaming, and we will not forget to give the proper place to the radio stations and old media that have remained influential in general and in the local market in particular.”
Which tips would you recommend to your colleagues in your industry to help them thrive and not “burn out”?
“At the fast pace of today’s trends, songs and networks, and with the relative ease of creating, every week about two hundred new songs are released in Israel. To keep up and stay relevant, an artist who wants to be seen must be present on the networks, upload content regularly and release new music consistently, even every month and a half to two months.
The quality of the content, as well as the exposure to the target audience and new audiences that will get to know your music, depends on the extent of your commitment to high intensity and investment in the content and the fan base. Those who invest, manage to create a real connection with the fans and provide them with both quality content and exciting music, will be the ones who will be remembered.”
None of us can succeed without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
*I, alone, on my own, worked hard and pushed myself to get where I got.
If you don’t enter through the door, enter through the window.”
How have you used your success to bring goodness to the world?
to my contry, Israel. I open the first company on PLAYLISTS. WWW.PLAYALIST.CO.IL
Do you have a favorite “written Quote”? Can you share a story of how that was relevant to you in your life?
“Your success is mine.
There is no end to ambitions.
I will reach the audience and the world stage”
How can our readers follow you on social media?
“I didn’t quite understand the question.
I am a well-known figure in Israel, as a leading publicist, and owner of other businesses, with an agenda and pursuit of justice”
Anything specific you’d like to have mentioned in the article?