Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?
My name is Lisa Merritt, owner of Alluring Faces a makeup and hair design service in Miami Florida. I have been working as a professional makeup artist since 1993. Through the years of using different brands and having to mix my own colors to match complexions, eye shadows, and lipstick while working, I decided to start my own vegan cosmetics line, Alluring Faces Cosmetics.
Can you share the most interesting story that happened to you since you started doing this?
The feedback from my clients. Being an active makeup artist, my kit only has my brand in it. It is an awesome feeling doing a makeup service on a client, and watching them love the results followed by the question what products did you use? It is a rewarding feeling to say Alluring Faces Cosmetics and watch them look surprised. They love the results the products give and become an instant cosmetic customer.
Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Balance, stay in your lane, and focus on your goals. Don’t look at any competitor and wish to be them, be an original, and others will follow. Make sure your selling quality no matter if it is a service or a product. Be happy and always give back, it comes with rewards.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Yes, and his name is Francisco Gomez. He was a fabulous wardrobe stylist and fashion designer in Miami, who was known industry as Fashions by Azucar. He stretched me as a professional artist, he opened up the world of color, culture, and the belief to be better than my last creation. He believed in me as an artist and supported my dream of launching a makeup line when it was only a vision. It was years of friendship, family, fun, and creating. What’s precious to me now is that he never called me by my first name only as Ms. Alluring Faces. Sometimes in life people come and people go, some are replaceable some are not, Franciso truly can never be replaced. In his honor, I designed a lip gloss color called “Azucar Sparkle”.
How have you used your success to bring goodness to the world?
By making sure all the ingredients in my products are vegan and cruelty-free. Animals should not be harmed in any way because we want to look good, it’s just not right. It is our job to take care of them.
Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?
“Beauty is power and a smile is its sword”. As a beauty professional, I have helped numerous women achieve “The perfect look” for whatever occasion they may be attending as well as selling quality products. Being able to smile no matter what the circumstances are is very important. I tell my customer the makeup is only the icing the rest comes from the inside.
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