ADAMO Fur & Leather
To start your business in a very specific niche and then consequently working towards becoming the best of the best is not only a difficult task but requires a great deal of passion for what you are doing. ADAMO Fur & Leather is a clothing company based in the city of Istanbul in Turkey and it specializes in fur and leather clothing and accessories for both men and women. The company was found in 1989 and in the past twenty-two years has grown to extraordinary heights. Its success is unquestionable and is heavily rooted in its ability to provide its customers with the highest quality products, which won’t be available anywhere else in the market. This has also resulted in them expanding to international markets and finding an extremely loyal customer base there. Thus, ADAMO’s continuous success points towards the founders’ complete dedication to their craft and also certain respect for it, ensuring that their customers get the best and are always satisfied.
A huge part of ADAMO’s brand image is their insistence on perfection. This what sets the brand apart and is also what has kept it going all these years. They make sure that the raw material used in production is of the highest quality. Most of the leather and fur is imported from Western countries, like Canada, Italy and Spain. Thus, from the early stages only, there is a great attention to detail and a guarantee that the product you are buying is worth all the money in the world.
ADAMO is a company that stresses the importance of each product made and sold, for them every single product matters equally, and thus, great attention and detail goes into each item’s production. It’s no wonder, then, that people who buy from ADAMO are always satisfied and also, keep coming back. Currently, ADAMO produces around three to four thousand pieces of products each month and because of the ever-growing demand, has also opened a tannery in Denizli. They have a shop in Istanbul, two shops in Grand Bazaar and an even more fancy “luxury shop” in Nisantasi. Customers also have the option to shop online, as they have a website (shop.adamofur.com) that is easily accessible and quite fun to browse through. They are also active on Instagram under the username “adamofur,” and the company has an impressive following of around sixty thousand followers. Thus, it’s evident that ADAMO is a fashionable and quite popular clothing brand, and the effort put into their products is very much appreciated by their customers who keep coming back to them. A huge factor in ADAMO’s success is its ability to swiftly adapt to changes in the market. They have accomplished individuals employed at the company who survey the market and current trends and then have the company quickly adapt to changes in trends. However, the difference between ADAMO and its competitors is that ADAMO is always one step ahead. Rather than following the current trends, they are the ones who start them, thus allowing them to have an upper hand. This is the result of having extremely qualified, hard-working and innovative designers and technicians who are at the top of their game and have valuable insight which helps them ensure that ADAMO is creating products that will not only appeal to everyone but also make them want to buy it. Thus, because of this level of adaptability, ADAMO renews its collection twice a year and also adds new products to its line almost every day.
Reaching such high levels of success in the clothing industry is an incredible feat that should be entirely credited to ADAMO’s insistence on sticking to their original principles from when they first started selling. Even now, they ensure never to compromise on quality, to always give the customers what they want, and most importantly, be open to change. If ADAMO continues with this philosophy, it seems there will be no end to its success.